BRAND & CONTENT STRATEGY · SAUSALITO, CAYour Brand Should Sound Like You — Only Clearer.
I help growing businesses find the words, story, and strategy that make the right customers say "that's exactly what I've been looking for.
Most small businesses reach a point where the informal stuff stops working. The word-of-mouth slows down. The website feels off. The pitch sounds different every time someone asks what you do.
That's the moment I work in.
I've spent 20 years developing brand strategy and content inside some of the world's largest organizations — including time leading content at Meta and agency work for Visa and Google. Now I bring that same rigor to businesses that are building their brand identity for the first time, or rebuilding it the right way.
My edge is efficiency: I use the best AI tools available — Claude, ChatGPT, Gemini — alongside 20 years of hard-won judgment to move faster without cutting corners. You get the thinking of a senior strategist without the agency overhead.
You don't need a big agency. You need someone who's worked inside them.
Services
What we work on togetherMost engagements start with a conversation and a clear scope. No retainers required to get started.
01
BRAND MESSAGING & POSITIONING
The foundation. Who you are, who you're for, and why it matters — expressed in language that actually sounds like you. This is where most small business branding falls apart, and where I spend the most time getting it right.
02
CONTENT & COMMUNICATIONS STRATEGY
A practical plan for how your brand shows up — on your website, social channels, in emails, and in the room. Built around what you can actually execute, not an aspirational calendar you'll abandon by March.
03
WEBSITE COPY & NARRATIVE
Words that do the work your site is supposed to do: build trust quickly, explain your value clearly, and move the right people to act. I work with your existing design or alongside a designer.
04
SOCIAL MEDIA STRATEGY
Platform selection, content approach, voice guidelines, and a posting strategy that fits your team's capacity. Built for consistency, not virality.
05
LAUNCH & REBRAND SUPPORT
If you're launching something new — a business, a product, a pivot — I can help you show up with clarity and confidence from day one.
06
PAID MEDIA STRATEGY
Strategic direction for paid campaigns — from audience targeting to messaging hierarchy. Especially useful when you're entering a new market or need to sharpen what's already running.
A FEW PEOPLE I"VE WORKED WITHClient Work
When this established digital agency was ready to evolve beyond its founder's naming, they needed more than a new logo — they needed an identity that could grow with them. I led the full rebrand from the ground up: naming strategy, brand positioning, and messaging framework. The result was a name and story built to last.
ROOTMARK AGENCY
Accompany Health is a value-based primary care provider serving complex, underserved patient populations. I developed their paid media strategy, helping a mission-driven healthcare company communicate its model clearly and reach the right audiences in a crowded, sensitive space.
ACCOMPANY HEALTH
Developed brand positioning, homepage narrative, and voice guidelines for a community clubhouse and coworking space.
TOWNSHIP COLLECTIVE